Brilliant news - Posts - Look Brilliant

State of Social ‘25: Merch and marketing insights

15th Sep 2025

With the theme of ‘Refresh’, State of Social ‘25 was the perfect place to showcase our new look and merch, while gaining marketing insights every brand should hear...

From ASB to Look Brilliant: A new chapter

2nd Sep 2025

After 30+ years, we’ve rebranded from ASB to Look Brilliant. That phrase started as a promise, but it's become central to who we are. Our new tagline sums up what we stand for...

AIME 2025 recap: Sustainability steals the show

19th Feb 2025

After three packed days, we’re still on a high from AIME 2025! Conversations were full of energy, and sustainability emerged as a key focus. It was exciting to see the shift towards more...

5 tips on becoming a B Corp

31st Jan 2024

We work with many like-minded companies who want to do business better. After being the first branded merchandise company to become B Corp certified in Australia and NZ, we’d love to share...

Redefining sustainability in branded merchandise

13th Sep 2023

At Look Brilliant, we champion the idea that the best way to ensure sustainability is to opt for high-quality products. Quality items last longer, reducing wastage...

Making waves with Champs of the Bay

5th Apr 2022

Where were you on the morning of Sunday 27th February? Us? We opted not to sleep in on that beautiful Sunday morning. If you were looking...

We've got some (carbon) negative news

21st Oct 2021

It's all about the little, big things, right? By striving every day to do our best, we are slowly creating big impact for the community, and...

Always striving for better: the new face of ASB

26th Jul 2021

Alright, so… yes… we look a smidge different. We know. With our red-carpet entry into a brand-spanking-new decade, we thought, “hey”, it might be time for a new...

Introducing Jason Heaton

30th Nov 2020

I started my working life as an Electrician but have been involved in Sales and Marketing for the last 20 years, working around the world....

Introducing Nick Heaton

27th Nov 2020

I'm thrilled to have met Andrew and Sue and to be given the opportunity to work with such a strong and dynamic team. For the...

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