Custom merchandise

Your brand is unique; shouldn’t your merch be too? Let’s create something completely custom and utterly unforgettable.

A collection of custom designed Snapchat branded merchandise

Merch that's uniquely yours

Custom merch truly reflects your brand’s identity. Whether it’s extra details, custom-shaped products or something that’s never been done before, we can make it happen. No idea is too bold, and we want to bring your vision to life. Our in-house design team thrives on turning creative concepts into high-quality, custom promotional products that set you apart.

Why go full custom?

Exclusive to your brand
Custom promotional products really are one-of-a-kind, just like your brand.

Made to be memorable
Unique promotional items offer something special, creating stronger brand connections.

Tailored for your audience
Designed with your audience in mind, these items encourage meaningful engagement.

Sustainable and ethical merch from a B Corp

We're making branded merchandise a force for good. As a certified B Corp, we favour sustainable products, partner with ethical suppliers and make choices that benefit people and the planet.

See our impact

How we make it happen

Look Brilliant employee talking to event attendee

Look Brilliant employee holding up a t-shirt

Dream it up

Tell us your vision, no matter how wild, and we’ll brainstorm a custom promo product that's creative, distinctive and on-brand.

Look Brilliant employee looking at a Pantone book

Look Brilliant designer working on a project

Design and create

Our in-house design team brings your idea to life with detailed designs, including mockups to easily picture the final product in your hands.

Close-up of custom design pins for Snapchat

Deliver and wow

Once they’re tested to meet Australian standards, we package your custom promo items with care and ship them fast—ready to wow from the first reveal.

Just need your logo on
ready-made products?

We offer a huge range of ready-made promotional products, so you can get your logo or design on items without going fully custom.

Learn more

Case studies

Zonta House

Major Motors

UON

Perth Airport

Get started with
custom merch

Let’s turn your ideas into iconic merch that’s made just for your brand. Whether you have a clear vision or need a creative partner, our team is here to help. We’ll guide you through every step, from design to delivery, and create something original that makes you look brilliant.

Get started

Fight the Bite branded promotional merchandise

Custom merchandise designed for Salesforce

Name dropping (just a bit)

We've been teaming up with legends for over 30 years.

We've been working with Look Brilliant since 2006 and have always found their service and delivery to be impeccable. We love working with them; they do an outstanding job to assist us in producing unique concepts for our clients. Highly recommend!

Nik Gall

Propeller Brands

Got questions? We’ve got answers!

What do you mean by ‘custom merchandise’?

When we say ‘custom merchandise’, we’re referring to merch that’s fully custom-made. Not just putting your logo on a product (though we can do that too*), but designing products from scratch to reflect your brand. Think custom shapes, clever details and bold ideas that help your brand get noticed. If you can dream it, we’ll help you make it!

*See our promotional products

What’s the minimum order?

It depends on the product. If you’ve got something specific in mind for your custom merch, get in touch and we’ll figure out the numbers.

How long does it take?

Timing varies depending on the product we’re making, size of the order and time of year. If you’re in a rush, we’ll always see what we can do!

Can I see examples of things you’ve made before?

Absolutely! We’ve made heaps of custom merch right across Australia, from mugs to sports gear. Check out our gallery below, have a look at our case studies or visit one of our showrooms in Perth and Sydney to see what’s possible.

Why choose custom merch over off-the-shelf promos?

Because your brand deserves more than the basics! Custom merch is made entirely for your brand, reflecting its personality and purpose. While off-the-shelf products can get your logo out there, fully custom items create stronger connections by offering something unexpected and meaningful. They’re designed to really stand out, spark conversations and stick in people’s minds. If you want merch that takes things further, go custom.

Custom merchandise

Merch that's uniquely yours

Why go full custom?

Exclusive to your brand

Made to be memorable

Tailored for your audience

Sustainable and ethical merch from a B Corp