Work uniforms and branded apparel

Turn everyday wear into brilliant brand assets with work uniforms and branded apparel.

Branded clothing
for every crew

With strong branding, uniforms and apparel work as hard as your team. Whether it’s polished corporate attire, rugged hi-vis gear or dynamic sportswear, branded clothing helps your team show up and stand out. We weave creativity with quality fabrics and decoration, selecting styles to suit each role and amplify your presence. We ensure your team feels confident, looks sharp and represents your brand with impact.

From front desks to worksites

Across Australia, brands trust us to outfit teams in branded clothing that fits their role and raises their brand —on the field, behind the tools and in the boardroom.

Apparel and uniforms

Polos, tees, jackets and everything in between, ready for work and beyond.

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Workwear

Built tough and branded. Think aprons, scrubs and hi-vis done your way.

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Headwear

Caps, beanies and wide brim hats to top things off, no matter the season or location.

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Fashion accessories

Finishing touches, from scarves to socks, that add polish or a little bit of fun.

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Want something totally custom?

We also create fully custom clothing that’s 100% you. Fabrics, colours, cuts—you dream it, we make it.

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Why branded clothing matters

Brand visibility
Branded clothing keeps your logo front and centre (where it belongs).

First impressions
From the very first look, custom uniforms and apparel show you mean business.

Team unity
Company uniforms and branded apparel help build a sense of pride and belonging in your team.

Sustainable and ethical merch
from a B Corp

As a certified B Corp, we’re committed to helping brands make more sustainable and ethical choices. We offer a growing range of sustainable branded clothing, including eco-conscious options like organic cotton apparel and clothes made with recycled materials . From start to finish, we only partner with suppliers who uphold ethical practices. We’ll help you make informed, thoughtful choices at each step of your merch journey.

See our impact

Get started with
branded clothing

Turn every interaction into a brilliant moment for your brand with branded clothing. Browse pieces online—apparel and uniforms, workwear, headwear and fashion accessories—ready for your branding, then build a quote. Or, skip the scroll and get started with a merch expert. We’ll make you look brilliant either way!

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Case studies

Major Motors

UON

Nullarbor Muster Club

Zonta House

Name dropping (just a bit)

We've been teaming up with legends for over 30 years.

I have used Look Brilliant for the past 7 years over 3 different jobs. My Account Manager has remained the same, the service level is high, attention to detail is excellent and I always feel a valued important customer no matter the size of the order.

Ella Kent

Zonta House Refuge Association

Got questions? We've got answers!

What is branded clothing?

Branded clothing refers to clothing that features a brand’s name, logo or other design elements. It’s designed not only for style and function but also to promote the brand. Businesses often use branded clothing to present themselves professionally, foster team unity and increase brand visibility.

What types of branded clothing do you offer?

We offer a variety of clothing for branding, and the products on our website are just the beginning! Our merch experts have a whole host of options (including fully custom uniforms and apparel), but our site is still a brilliant place to start. Head on over to our products and you’ll see workwear for specific industries—chef jackets, nursing scrubs, hi-vis shirts—as well as customisable staples like tees, polos and hoodies.

Can you do embroidered uniforms and apparel?

Sure can! We can embroider logos, names and different brand elements on a wide range of uniforms and apparel. Embroidery provides a polished, professional finish to custom clothing that’s built to last. It’s perfect for polos, jackets and caps, among other pieces. With our level of quality, you’ll get clean, consistent embroidery across every job.

What uniform and apparel printing methods do you offer?

We offer a variety of printing methods to suit different garments, designs and branding needs. This includes screen printing, as well as digital and heat transfer (like dye sublimation and DTF printing). Want something vibrant? We can print in full colour! And if you’re after extra impact, you can choose multiple placements: front, back, sleeve or wherever your brand should be seen.

How does the decoration hold up over time?

Our decoration methods are chosen for their staying power. Embroidery keeps its shape and sharpness wash after wash, while our printing methods are designed to stay bold and bright. Just follow the care instructions on the garment and your branding will go the distance.

What’s the turnaround time for clothing?

It depends on the items of clothing and your branding needs. Need branded clothes in a hurry? Let us know and we’ll see what we can do!

A close-up of a dark grey jacket with a textured pattern and quilted sections

A smiling child in a red sports jersey and a woman in a matching shirt on a sunny field

A diverse group of people sits in a circle outdoors, each wearing a yellow "deaf strengths camp 2023" t-shirt playing drums

Work uniforms and branded apparel

Branded clothing
for every crew