Blog

The ultimate corporate Christmas gift guide

26th Sep 2025

Spread the joy with corporate Christmas gifts that delight your clients and team while highlighting your brand! Discover fresh ideas, product picks and practical tips to impress every time.

State of Social ‘25: Merch and marketing insights

15th Sep 2025

With the theme of ‘Refresh’, State of Social ‘25 was the perfect place to showcase our new look and merch, while gaining marketing insights every brand should hear...

From ASB to Look Brilliant: A new chapter

2nd Sep 2025

After 30+ years, we’ve rebranded from ASB to Look Brilliant. That phrase started as a promise, but it's become central to who we are. Our new tagline sums up what we stand for...

EOFY ready: 5 smart ways to spend on merch

30th May 2025

It’s almost EOFY! If you've got budget left to spend, putting it towards branded merch is a smart move. It increases brand visibility, improves engagement and builds loyalty. Here are 5 ways...

Products we’re loving in 2025

10th Apr 2025

Promotional products have leveled up! We've passed the days of cheap pens and keyrings. In 2025, it's all about quality, useful and sustainable items that people actually want to keep. Here are the...

5 benefits to working with a B Corp

12th Mar 2025

Working with a B Corp does more than look good on paper; it gives your business a strategic advantage. From reducing risks to strengthening your reputation, B Corps offer benefits that help you...

What does it mean to be a B Corp?

5th Mar 2025

Sustainability and social impact aren't buzzwords at Look Brilliant. They shape what we do and guide our actions every day. That’s why we’re proud to be a B Corp. Given that March is...

AIME 2025 recap: Sustainability steals the show

19th Feb 2025

After three packed days, we’re still on a high from AIME 2025! Conversations were full of energy, and sustainability emerged as a key focus. It was exciting to see the shift towards more...

More than free stuff: How giveaways make an impact

5th Feb 2025

Giving away branded merch might seem like a short-term strategy to grab attention. But the truth is, giveaways tap into our brains and create lasting associations with brands. Let’s take a...

How to make your brand stand out at trade shows

5th Feb 2025

Trade shows are a great opportunity to showcase your brand while connecting with potential clients. With all those businesses competing for attention, you want to stand out. Here’s how to...

Wear it Pink for Breast Cancer Awareness Month

30th Sep 2024

Breast cancer has affected so many families in Australia. This October, show your support by getting involved. Make a donation. Get screened. And think pink - all the pink you can! From shirts and...

Our favourite eco-friendly merch trends

28th Mar 2024

As B Corp month draws to a close, we'd love to share some exciting trends in eco-friendly products. We're big fans of low-impact, eco-friendly products here...

5 of the best onboarding kit ideas

29th Feb 2024

Welcoming new employees with onboarding kits, packed full of branded bounty, is one of the best ways to provide a positive onboarding experience for new recruits. We have a huge range of useful...

5 tips on becoming a B Corp

31st Jan 2024

We work with many like-minded companies who want to do business better. After being the first branded merchandise company to become B Corp certified in Australia and NZ, we’d love to share...

Redefining sustainability in branded merchandise

13th Sep 2023

At Look Brilliant, we champion the idea that the best way to ensure sustainability is to opt for high-quality products. Quality items last longer, reducing wastage...

Keep warm this winter with our essentials

23rd May 2023

Explore our range of high-quality products designed to keep you warm and stylish. Elevate your brand with our wide selection of customisable options, perfect for...

The top tech promotional products

22nd May 2023

Elevate your brand with our top 5 promotional tech merchandise, delivering both functional utility and effective brand exposure in the digital age.These top tech products...

Making waves with Champs of the Bay

5th Apr 2022

Where were you on the morning of Sunday 27th February? Us? We opted not to sleep in on that beautiful Sunday morning. If you were looking...

We've got some (carbon) negative news

21st Oct 2021

It's all about the little, big things, right? By striving every day to do our best, we are slowly creating big impact for the community, and...

The gift of warmth: our homelessness initiative

11th Aug 2021

Did you know? That if you have food in your fridge, clothes on your back, a roof over your head and a place to sleep...

Always striving for better: the new face of ASB

26th Jul 2021

Alright, so… yes… we look a smidge different. We know. With our red-carpet entry into a brand-spanking-new decade, we thought, “hey”, it might be time for a new...

Introducing Jason Heaton

30th Nov 2020

I started my working life as an Electrician but have been involved in Sales and Marketing for the last 20 years, working around the world....

Introducing Nick Heaton

27th Nov 2020

I'm thrilled to have met Andrew and Sue and to be given the opportunity to work with such a strong and dynamic team. For the...

The top reasons your next company polos should be Stormtech

19th Nov 2020

This is something that Stormtech is excelling at. They have designed company polos that last. Who is Stormtech you might ask? If you haven't already...

5 top biodegradable and eco-friendly promotional products

25th Nov 2019

1. Mr. Bio – biodegradable charger. This multi-function charging cable is fitted with 5 connectors to synchronise all of your devices. This most exciting part of...

Picking the right promotional products for your brand

21st Nov 2019

Who are you trying to reach? Let’s say you want a product that you can give out at a kids community event, a novelty toy is an appropriate...

How to: Xmas corporate gifts

24th Sep 2019

Choose something useful. Whether it’s a company calendar, a stock-standard mousepad or a stress ball, we’ve all been on the receiving end of bad corporate gifts...

Do promotional products work?

5th Aug 2019

According to a study in 2016 by the Advertising Specialty Institute, majority of people will keep promotional products for up to an average of eight...

7 fashion trends for the Australian uniform industry

16th Jan 2019

ASI notes, 'when it comes to apparel, tomorrow’s promotional trends are no longer yesterday’s retail hand-me-downs. Suppliers and distributors are on the pulse of the most...

Trade show giveaways: hot items

2nd Aug 2017

An excellent marketing platform, trade shows are great forums for introducing your company to hundreds of new customers at once and attracting new buyers. These...

The benefits of corporate uniforms

8th Jun 2016

Whether it's a T-shirt, a complete work outfit, or safety wear, branding your workwear and fostering a corporate clothing culture brings numerous advantages and benefits...

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