Our story
We’ve grown from humble beginnings into a purpose-led national team, here to make brands look brilliant with merch that matters.
Mission
By creating thoughtful, quality products, we make brands look brilliant and leave a greater impact—on people and the planet.
Vision
Redefine branded merch. Turn forgettable throwaways into meaningful brand experiences.
History
We’ve been doing branded merch for over 30 years, starting back in 1992 as ASB Marketing with our founder working out of his sleepout. Since then, we’ve grown into a national team with offices and showrooms across 4 states. Along the way, we became ASB Branded Merchandise, and in 2025, we stepped into our boldest chapter yet as Look Brilliant. Same crew, same passion—just more brilliant.
1992
Founded as ASB Marketing, started out of a sleepout at a 2-bed house.
1994
Moved to our first office in South Perth, WA.
2005
Expanded to include a showroom, moving to Belmont.
2013
Established our Sydney, NSW office, expanding to the east coast.
2021
Acquired by brothers Nick and Jason Heaton and rebranded to ASB Branded Merchandise.
2022
Became a Carbon Neutral offset partner.
2023
Opened new offices in Melbourne, VIC and Wangara, WA with a second showroom.
2024
Expanded to include a showroom in Sydney, opened a new office in Brisbane, QLD and achieved B Corp certification.
2025
Moved from Belmont and Wangara to Osborne Park with a bigger showroom, and rebranded to Look Brilliant!
Values
Get started with branded merch
Ready to look brilliant with merch that matters? Browse products online and build a quote or get started with a merch expert directly. Whether you’ve got a big vision or blank slate, we’ll help bring your merch to life, brilliantly.