Our story
Mission
Vision
History
1992
Founded as ASB Marketing, started out of a sleepout at a 2-bed house.
1994
Moved to our first office in South Perth, WA.
2005
Expanded to include a showroom, moving to Belmont.
2013
Established our Sydney, NSW office, expanding to the east coast.
2021
Acquired by brothers Nick and Jason Heaton and rebranded to ASB Branded Merchandise.
2022
Became a Carbon Neutral offset partner.
2023
Opened new offices in Melbourne, VIC and Wangara, WA with a second showroom.
2024
Expanded to include a showroom in Sydney, opened a new office in Brisbane, QLD and achieved B Corp certification.
2025
Moved from Belmont and Wangara to Osborne Park with a bigger showroom, and rebranded to Look Brilliant!
Values
Made to matter
Produce merch people reach for. Design quality products with purpose so they get used and loved, not forgotten. Merch that stays in use, keeps brands in mind.
Collabs, not checkouts
Work closely with clients to create merch that represents them and their story. We’re not here for quick clicks and checkouts; we’re here to make merch that matters, together.
Creativity with a kick
Challenge the norm and reimagine what branded merch can be. When we push beyond the expected, we create merch that’s original, bold and never boring.
Look brilliant, do better
Merch can look brilliant and do better. That means favouring sustainable products, partnering with ethical suppliers and making choices that benefit people and the planet.