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UON

UON is a Western Australian integrated energy company that provides turnkey solutions to the local resources sector and beyond. In 2021, they reached a landmark 1,000,000 hours of accident-free operations on-site! To mark this tremendous milestone, they approached Look Brilliant.

UON’s challenge

UON wanted to create an appreciation gift pack for every employee and have them delivered to each of their offices across Australia.

Selecting the right products

There were three distinct audiences to cater for: the site crew, the workshop crew and office-based team members. In the conceptual stage, two distinct packs were proposed to the client, with slight adjustments to ensure all the recipients would be happy.

The packs all contained the following:

Hoodie. A fleece-lined hoodie suitable for casual workwear occasions.
Beanie. An AS Colour knitted beanie (AS Colour is a loved and recognised premium fashion brand that creates durable items and has a socially responsible approach to fashion).
Water bottle. A high-quality, powder-coated and vacuum insulated water bottle that could be carried at work or in free time.
Lunch bag. A Rugged Xtremes insulated crib bag for lunches. This was waterproof, laminated PVC and well-insulated to keep lunches and drinks cold throughout the day.
Custom duffle bag. Two different versions were created to suit the working environment for different individuals:
• Heavy-duty. Made of heavy PVC, this was to withstand the extreme conditions on-site and fly-in-fly-out challenges
• Light. This was made of lighter materials but still robust.

In addition to the items above, two bags were produced, tailored to different daily work environments:

Crew bag. A Rugged Xtremes Offshore Crew Bag was selected for the crew working in rugged conditions on site. It was light enough for air travel and strong enough to withstand rough handling, constant temperature changes and being packed and repacked on a regular basis.
Custom backpack. A Rugged Xtremes backpack, customised to suit.

Getting the right pack to each team member

Look Brilliant hand-packed and labelled each of the packs in the duffle bags with the correct-sized hoodies and appropriate selection of items. We then delivered them to the right offices across Australia.

This was a two-month project from beginning to end. It included everything from initial meetings that lead to design concepts and sourcing Australian-based suppliers to procuring the goods, packing them in our warehouse into individual packs for every employee, labelling them and then distributing them to site offices across Australia.

I have worked with Look Brilliant for a number of years. During this time I have found Look Brilliant to be very professional in both consultations and providing design ideas from concept through to execution. The Look Brilliant team has delivered a number of projects on time and within the budget with the results showing the UON brand to the wider mining audience.

Mark Keogh

UON - Chairman

UON expressed that their brand profile was raised due to becoming clearly recognisable when travelling through airports and transiting to and from various sites. The packs created a lot of interest in and around UON, stimulating high levels of consumer engagement. Company loyalty was strengthened among teams too. The packs were different and created with a focus on attractiveness, quality, versatile usability and durability.

Two sporty bags, one backpack and one duffel, in bright orange, black, and white
Close-up of an orange and black backpack with zippered pockets
Close-up of a colourful backpack with bright orange fabric and bold black and white lettering
Close-up of a uon-branded black bag with an orange zipper
A black and orange sports duffel bag sits on a textured brown surface
Close-up of a black and orange sports bag on a textured surface

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