Sorrento Surf
Life Saving Club
Before its fruitful engagement with Look Brilliant, Sorrento Surf Life Saving Club was not maximising its potential for attracting sponsors. Therefore, the need for a collaboration was ignited.
Riding the crest: Establishing objectives
Sorrento Surf Club aimed to increase its visibility and appeal to sponsors, all the while providing quality clubwear and merchandise for its members. The objective was multifaceted, targeting everything from equipment and age manager tops to commemorative apparel for state champions, touring team outfits and expanding the Club’s shop offerings in the upcoming season.
Delivering high-quality
merchandise to attract sponsors
Sorrento Surf Club aimed to increase its visibility and appeal to sponsors, all the while providing quality clubwear and merchandise for its members. The objective was multifaceted, targeting everything from equipment and age manager tops to commemorative apparel for state champions, touring team outfits and expanding the Club’s shop offerings in the upcoming season.
Making waves as a
community-driven surf club
The impact of Look Brilliant’s strategy was both immediate and transformative. Sorrento Surf Club received high-quality merchandise, adding a professional and unified look to their clubwear and equipment. The approach also bore fruit on the sponsorship front; in just two months, the Club secured five new sponsors, none of whom had any prior association with the Club. Sorrento’s successful transition sparked interest from other groups, positioning the Club as a leader in surf club sponsorship strategies.
Thanks to our partnership with ASB, which allowed us to introduce high quality and well-designed tents and Age Manager apparel, we not only stood out on the beach but were also able to attract several new sponsors who could see how professional the Sorrento Surf Lifesaving Club would represent their brand on the beach.
Get started with branded merch
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