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Nullarbor Muster Club

The Nullarbor Muster Club, renowned for its legendary outback event that celebrates Western Australia's pastoral history, found itself at a crossroads in the year of its 40th anniversary.

Elevating the Muster Club’s experience

The Muster Club had collaborated with Look Brilliant for years, but a milestone event called for something extra special. With rich experience hosting events and running merchandise stalls, they wanted to mark their 40th anniversary with a unique and memorable touch. The need for exclusive merchandise that represented the Club’s heritage, along with an efficient way to manage the merchandise, became evident. The merchandise needed to capture the essence of the Nullarbor Muster Club, while resonating with the event’s attendees.

Going the distance for an iconic country club

Look Brilliant took a dual approach for this project. Our design team designed the 40th Anniversary logo in-house, infusing it with the Muster Club’s heritage and spirit. We then developed an exclusive line of merchandise that included various clothing items, such as t-shirts, long sleeve check shirts, jumpers and country wear, aligning with the rustic charm of the event.

Enhancing the club’s 40th anniversary

The response to the new logo and merchandise was overwhelming. Members appreciated the exclusive designs, which increased their engagement with the event. The celebration was marked with a unique identity, strengthening the community.

The collaboration between Look Brilliant and the Nullarbor Muster Club on their 40th anniversary exemplifies the power of well-designed, meaningful merchandise in creating memorable experiences.

The process with Look Brilliant was very easy from the beginning. Our branded merchandise expert was incredibly helpful in finding us ideal solutions for our merchandise stall. While we had a few things in mind, it was great to see the vast variety in the showroom, and to have a guide walk us through solutions we hadn’t even thought of. Being based in the country, our needs are very different and unique. It is great how Look Brilliant have in-house experts who understand the industry you are in, and can cater accordingly.

Elly

Merchandise Coordinator - Nullarbor Muster Club

A row of colourful hoodies on a rack
A bamboo cutting board with a logo reading nullarbor hustler, outback australia
Close-up of a red and black checkered shirt featuring an embroidered logo
A collection of folded beanies in various colours, laid over printed t-shirts
A close-up of a commemorative stubby holder
A close-up of colourful travel mugs
A collection of t-shirts arranged in a neat pile
Two black and red picnic blankets featuring a horse design on each
A collection of vibrant water bottles with black lids, showcasing a variety of colours and designs
A collection of colourful mugs displayed in a white box

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