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Products we’re loving in 2025

Promotional products have gone next-level in 2025, and we've put together our favourites!

  • 10th Apr 2025
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  • Category Top picks,

Promotional products have leveled up! We’ve passed the days of cheap pens and keyrings. In 2025, it’s all about quality, useful and sustainable items that people actually want to keep. We’ve rounded up our favourites—some you can jump on now, while others are coming soon (yep, we’ve got the latest). Here are the products we’re loving this year!

Seed products: Grow your brand

Imagine a promotional product that sticks around long after use by literally taking root. That’s the magic of seed products, where branding meets sustainability with a fresh perspective. These innovative giveaways are embedded with seeds that sprout into flowers, herbs or veggies when planted after use. Seed products not only stand out, but also contribute to a greener planet. To help your brand flourish at events, try these:

  • ĪJ Pens. When the pen runs out, you can pop the seeds out or bury the end and watch your plant grow. This nifty tool won gold at the Australian Good Design Awards.
  • Seed Paper Bookmarks. Instead of single-use paper bookmarks, go for bookmarks made of paper embedded with seeds!
  • Seedsticks Seed Sachets. Compact with impact. Little packets of seeds make for giveaways that truly grow your brand.

Sublimated products: Make your brand bold

Want to make an impact with vibrant, long-lasting designs? Let us introduce, or re-introduce, you to dye sublimation, a printing method that uses heat to transfer dye onto materials for bold and durable prints:

  • Shirts*. Thanks to new and improved fabrics, sublimated shirts now offer superior style, comfort and even sustainability. Not to mention functionality, with the ability to sublimate hi-vis shirts. Whether for corporate events or sports clubs, these garments provide the ideal canvas for showcasing your designs. Bonus points for fishing shirts, because we know it’s true—people love a good fishing shirt.
  • Bucket hats. Fun and functional (especially when double-sided!), sublimated bucket hats are perfect for keeping off the sun while showing off your brand.
  • Towels. From beach towels for summer to golf towels for corporate golf days, sublimated towels are as eye-catching as they are practical.

Vacuum insulated bottles: Keep your brand cool (or hot)

No one likes drinking warm water or lukewarm coffee. That’s why vacuum insulated bottles continue to dominate. Here are our top picks:

  • Fridgy Cruise™ Range. Vacuum insulated bottles that actually fit your cup holder, without sacrificing style or performance. These beauties come from an Aussie company and are designed to keep your drinks at the perfect temp while you conquer your commute or workday.
  • Ocean Bottle Originals. Fighting ocean pollution as well as dehydration, these bottles fund the collection of plastic waste in rivers and waterways. In fact, each Ocean Bottle sale funds the collection of 11.4kg of ocean-bound plastic!
  • Darani Vacuum Insulated Bottles. These reusable bottles take sustainability a step further through their use of recycled stainless steel. Complete with copper insulation, they can keep your beverages cold for a whopping 48 hours (or hot for at least 12).

Advanced notebooks and pens: Write your brand’s future

Notebooks and pens have long been go-to promo products, but now they’ve undergone some upgrades. With smart features and recycled materials in the mix, these everyday essentials are working harder to keep your brand top of mind:

  • NFC Pens*. Talk about an upgrade! Available as a ballpoint or stylus, these pens feature NFC technology. Just a tap, and voilà—your brand’s info is instantly shared. Old-school writing meets new-school tech.
  • Bio Plus rPET A5 Notebooks. From the rPET cover to the recycled paper pages, these notebooks are seriously sustainable. They’re also insanely customisable, right down to the snap-on magnetic closure. With a vibrant range of colours to choose from, you can mix, match and make it unique to your brand!
  • Karst® A5 Stone Paper Hardcover Notebooks. Save the trees—this paper is made from stone! You won’t believe how smooth the pages are, which are also waterproof and tear-resistant. A rock-solid foundation for the best ideas.

Windproof umbrellas: Weather storms for your brand

Ever had an umbrella turn inside out on you? Yeah, us too. That’s why we love windproof umbrellas. They not only protect your employees, partners and customers from the wind and rain, but also keep your logo visible and brand remembered. Especially as winter approaches, we recommend reaching for:

  • BLUNT Umbrellas. Engineered to withstand wild weather, BLUNT umbrellas are stylish and sturdy. The patented tips reinforce the canopy and give the umbrellas their trademarked shape. They won’t turn inside out, but they will turn heads.
  • Designa Full Colour Promo Umbrellas. If you want your brand to stand out when it’s dark and gloomy, these umbrellas are the way to go. Your design can be printed across the entire canopy, as well as the umbrella pouch!

Products that pack a punch

In 2025, promotional products are much more than a logo slapped on an item. From seed products that literally grow your brand to windproof umbrellas that turn heads for all the right reasons, this year’s top promotional products are thoughtful, high-impact items that keep your brand in circulation and in mind. Want to get your hands on the items we’re loving? Get in touch with our team, and let’s make your brand Look Brilliant this year and beyond!

*Reach out for our newest products!

Promotional products have leveled up! We've passed the days of cheap pens and keyrings. In 2025, it's all about quality, useful and sustainable items that people actually want to keep. Here are the products we’re loving this year!

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