EOFY ready: 5 smart ways to spend on merch

Make the most of your remaining budget before EOFY with purposeful branded merch. We've got 5 smart ideas and a few extra tips to turn your leftover dollars into long-term value.

30th May 2025
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Merch know-how,

It’s almost the end of the financial year (EOFY)! If you’ve got budget left to spend, putting it towards branded merchandise is a smart move. Branded merch is practical and purposeful. When done well, it increases brand visibility, improves engagement and builds loyalty. Here are 5 ways to make your budget count before EOFY with merch.

Why EOFY is ideal for merch

EOFY is the perfect time to invest in good merch, because:

The use it or lose it struggle is real. You don’t want any of your budget going to waste. Put those last dollars to work with merch that continues to deliver value after June 30.
It’s a natural moment to say thanks. Take the opportunity to thank your team or clients for all they’ve done the past 12 months. A small merch gesture goes a long way.
New (financial) year, new you. Start off the new financial year strong. Use merch to energise your team, set your intentions and build momentum going into FY26.
Prices are known to increase. Secure current pricing in case it goes up, as it often does come July. Locking in orders now can help you stay ahead and avoid surprises later.

5 ways to spend

Whether you’ve got a little or a lot left to spend, these 5 ideas make it easy to turn leftover dollars into long-term value.

Evergreen goodies

The brand heroes everyone loves. Think sleek notebooks, smooth pens and reusable drinkware. They’re tried-and-true staples with staying power.

Winter warmers

EOFY lands right in the cosy season, so lean in. Branded socks, hoodies and beanies keep your brand visible and people snug.

Eco-friendly finds

Show your values with eco products that do good in more ways than one, from recycled materials to plastic-free packaging and beyond.

Welcome packs

Bringing new starters onboard soon? Make onboarding memorable with welcome packs that help them feel part of something from day one.

Thank you gifts

Wrap up the financial year on a positive note. Curated packs or something small but thoughtful can make people feel truly valued.

A few extra tips…

EOFY’s close, but this still isn’t the time for rushed decisions. To ensure your merch lands:

Start with strategy. Know your goal before picking the product. Merch should do more than fill space. Not to mention, it can say a lot about your brand.
Go for quality over filler. Don’t let your merch end up in landfill. Choose products that last and actually get used. It’s hard for merch to make an impact at the bottom of a bin.
Match your brand and audience. SBrilliant merch reflects who you are and speaks to the people you’re trying to reach. That’s where we come in. Our merch experts work closely with you to choose the best products for your brand, not just your logo.

EOFY done right

This EOFY, don’t let your budget fade into the ether. Use what you have to Look Brilliant. Need help making that happen before June 30 hits? We’ve got the people and products at the ready. Let’s get started.

It’s almost EOFY! If you've got budget left to spend, putting it towards branded merch is a smart move. It increases brand visibility, improves engagement and builds loyalty. Here are 5 ways to make your budget count before EOFY with merch.