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Do promotional products work?

Think about it, promotional products are everywhere, you see them at work around your desk, at the local footy club and on your fridge at home. In recent years marketers have placed focus on digital promotion and less on tangible products, so do promotional products still have a place in the digital world? And do they still have a desired impact on consumers? Let’s break down the facts and see.

  • 5th Aug 2019
  • Reading time Calculating...
  • Category Merch know-how,
Do promotional products work?

According to a study in 2016 by the Advertising Specialty Institute, majority of people will keep promotional products for up to an average of eight months! This means your products will be advertising for much, much longer than a simple online ad or promotion.

Products that are useful and liked by the end user typically have a more powerful impact and will likely be used for even longer than eight months. Moreover, the same study found that over 60% of people who received a promotional product would pass it onto someone else when they are finished with the product. This means there is little waste in advertising your brand with promotional products as well as being able to reach a wide and diverse audience. For more stats on promotional products visit the APPA site: https://www.appa.com.au/news/10-promotional-product-stats-might-surprise-you.

If you ensure the promotional products you are distributing are of high quality and good use, then these attributes will also be associated with your brand. Finally, promotional products can also be cheap and easy to distribute with items such as USB’s, keychains, fridge magnets, wristbands, fidget spinners, pens and more. Promotional products can be almost anything, so to answer the question, YES, promotional products are still an effective method of marketing in today’s tech-dominated world.

If you would like to place an order, or want more information please don’t hesitate to contact us.

According to a study in 2016 by the Advertising Specialty Institute, majority of people will keep promotional products for up to an average of eight...

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